Which watch is called poor man’s Rolex?
Often described as the “poor man’s Rolex,” Tudor has grown into its own respected brand over the past decade. While it shares a deep-rooted history with Rolex, Tudor offers something different — accessible luxury, vintage-inspired design, and rugged versatility. Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation.