What are the big 4 watches?
Today, we are going to take a look at what some have dubbed the watch industry’s big four: Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Each of these hallowed brands has its own distinct story, character, and style. Yes. Rolex is highly profitable, generating billions in annual revenue, but its profits flow to the Hans Wilsdorf Foundation instead of shareholders. Why does Rolex donate 90% of profits?The production numbers tell the whole story: Rolex produces approximately 1. Patek Philippe manufactures only 62,000. That scarcity drives prices up and availability down.Rolex: The Top Luxury Watch Brand No surprises here, but the top luxury watch brand in the world, the king of kings, is Rolex — by far.Rolex is a clear number one brand that scores perfectly with all of the criteria applied.
What are the big 4 in watches?
The “big four” private watch brands—Rolex, Patek Philippe, Audemars Piguet, and Richard Mille—all gained market share in 2023, while several conglomerate-owned brands lost ground, according to Morgan Stanley’s seventh annual “Swiss Watcher” report, compiled in conjunction with LuxeConsult. Established in 1839, it is named after two of its founders, Antoni Patek and Adrien Philippe. Since 1932, the company has been owned by the Stern family in Switzerland and remains the last family-owned independent watch manufacturer in Geneva.