What are the big 4 in watches?
Today, we are going to take a look at what some have dubbed the watch industry’s big four: Audemars Piguet, Rolex, Richard Mille, and Patek Philippe. Each of these hallowed brands has its own distinct story, character, and style. Richard Mille is a family-owned business. The majority stakes in the company are held by Richard Mille himself as well as his business partner Dominique Guenat. Swiss watchmaker Audemars Piguet is also a Richard Mille owner, with a 10% minority stake in the company.
What are the most faked watch brands?
Rolex watches have often been more susceptible to counterfeiting compared to other luxury watches, due to their brand enjoying the highest worldwide awareness and ubiquity of their design trademarks (for instance, the Rolex Submariner has inspired plenty of imitations from both higher-end and lower-end legitimate . However, it’s not part of the prestigious Big Three of watches – why is that? Well, Rolex has always focused on producing larger quantities of durable tool watches. The brand prioritizes functionality and robustness over intricate designs and advanced complications.Obviously, Pateks are more expensive, but that doesn’t necessarily make them “better” in the grand scheme of things. Patek has been making watches for 180 years, while Rolex has only been around for 110,” notes Bob’s Watches founder and renowned Rolex collector, Paul Altieri.There’s no official policy stating that SAS soldiers wear Rolex watches. Most military personnel are issued with functional, purpose-built watches from brands like Casio or Suunto, which are lightweight, affordable, and designed specifically for tactical use.