Why is a Nautilus so expensive?
Limited production ensures that demand consistently outpaces supply, driving prices far above retail. Collectors also value the Nautilus for its timeless design and mechanical excellence. References like the 5711/1A in stainless steel and the newer 5811/1G in white gold have become benchmarks in the luxury watch world. Production spans some 246 different models. That means that no single model is likely made in great quantities. As a result, there is a real sense of scarcity. Particularly for popular models like the Nautilus Ref 5711/1A.