Does the Tiffany watch hold value?
Tiffany’s brand reputation and consistent demand ensure that many of their items retain or appreciate value over time. Pieces that are rare, well-maintained, and in good condition have particularly strong resale potential. To cater to younger consumers, Tiffany has revamped its marketing strategies, choosing younger brand ambassadors and launching youth-centrism products. Despite the brand’s rejuvenation, it maintains its high-end luxury profile, targeting mid to upper-income groups, many of whom prioritize product quality over price.
Who is Tiffany’s main competitor?
Tiffany & co competitors include lvmh, chow tai fook, harry winston, signet jewelers and worthy. Beyoncé and jay-z are the new faces of lvmh owned tiffany and co tif0. Since it acquired the company, lvmh has updated its brand image to appeal to younger customer.